Today The Guardian (online) runs an article on another innovation by Ubisoft; after the movie we now have the book. Truly the other way around, well at least in the old days. After having launched the worldwide acclaimed first part of The Lineage movie series, all the fans now can read about the AC story in the novel Assassins Creed Renaissance, ‘also the book will hope to tap into the ever-expanding Dan Brown historical fiction market, as well as add an extra touch of legitimacy to the Assassin’s Creed universe’ Jack Arnott of The Guardian writes. Tomorrow a first exclusive extract will be published on Arnotts blog. The ambition of Ubisoft is to become a 360° company, covering the whole (new) media/entertainment scope. Read the full article here.